How to answer: What do you know about the company?
When preparing for a job interview, it is crucial to gather as much information as possible about the company you are applying to. This knowledge not only demonstrates your interest and enthusiasm for the position, but also allows you to tailor your answers to align with the company’s values and goals. By understanding the company’s history, mission, and current projects, you can showcase how your skills and experience make you a perfect fit for the organization.
One way to research the company is by exploring its website. Start by reading the “About Us” section, which often provides an overview of the company’s background, key milestones, and core values. Take note of any recent news or press releases, as this can give you insight into the company’s current initiatives and achievements. Additionally, browse through the company’s social media profiles to gain a better understanding of its culture, brand voice, and engagement with customers. This information will not only help you answer questions about the company during the interview, but also enable you to ask thoughtful and relevant questions of your own.
How to Answer a Question: What do you know about the company?
There are actually several ways to approach this question, but let me break it down for you. First, let’s talk about why interviewers ask it and what a typical answer might be. Then, I’ll share with you what the ideal response should be, as well as what makes a good or even a great answer.
And of course, I’ll throw in an extra tip to help you absolutely nail this question. Sound good? Let’s dive in!
Why did the interviewer ask this?
To gauge the candidate’s interest in the company and check if they’ve done their homework.
Typical Answer
It’s a leading company in the industry.
Wrong Answer
You guys are famous for the office dog on your Instagram, right?
Good Answer
Mention the company’s history, mission, products/services, and any recent news or achievements you’ve come across.
Great Answer
Dive deeper by discussing how the company’s values resonate with yours, or how a specific product or initiative of the company excites you, showing genuine interest.
Last Tip on How to Answer What do you know about the company?
Always research the company before an interview. It shows initiative and genuine interest in the role.
If you’re into this tip, you can download 121 Interview Questions and Answers for free! It’s a great way to get more insights on how to answer those common questions in the best way possible.
Practice Your Answers in a Mock Job Interview
Answering this question is a breeze if you know how! But what really counts is practice. The best way to do that? Give mock interviews a shot! You can learn more about mock interviews here, or try out this Free Mini-Interview.
Final Thoughts on the Question: What do you know about the company?
By following these tips on how to answer the question, “What do you know about the company?”, you will be able to confidently and impressively respond to this common interview inquiry. Remember, preparation is key. Start by conducting thorough research on the company’s history, mission, values, and recent achievements. This will not only demonstrate your genuine interest in the organization but also showcase your dedication and commitment to being a well-informed candidate.
Additionally, take the time to understand the company’s industry, competitors, and market position. This knowledge will allow you to provide insightful and relevant information during your response. By showcasing your understanding of the company’s place in the market, you will demonstrate your ability to think critically and strategically. Remember, the more you know about the company, the better equipped you will be to answer this question with confidence and enthusiasm.
In conclusion, mastering the art of answering the question, “What do you know about the company?”, is crucial in making a lasting impression during an interview. By following the tips mentioned above and investing time in thorough research, you will be able to provide a well-informed and impressive response. Remember, this question serves as an opportunity to showcase your dedication, passion, and knowledge about the company. So, go ahead and confidently share your insights, leaving the interviewer with no doubt that you are the perfect fit for the organization.
Jan Tegze, author of the bestseller “Full Stack Recruiter” and “Job Search Guide: Be Your Own Career Coach,” has over 15+ years of invaluable experience. Jan’s extensive background in full life cycle recruiting and profound understanding of international sourcing, recruitment branding, marketing, and pioneering sourcing techniques.