When considering potential employers, job seekers often find themselves pondering what it is about a particular company that draws them in. Whether it’s the company’s reputation for innovation, its commitment to employee development, or its strong company culture, there are numerous factors that can make a company stand out from the rest. Understanding what attracts you to a specific company is not only important for your own career satisfaction, but it also allows you to effectively communicate your interest and enthusiasm during the job application process.
As a job seeker, it is crucial to thoroughly research and evaluate a company before applying or accepting a job offer. By doing so, you can gain valuable insights into the company’s values, mission, and overall work environment. This knowledge will not only help you determine if the company aligns with your own career goals and values, but it will also enable you to articulate your reasons for being attracted to the company during interviews or in your cover letter.
How to Answer a Question: What attracted you to this company?
There are actually several ways to approach this question, but let me break it down for you. First, let’s talk about why interviewers ask it and what a typical answer might be. Then, I’ll share with you what the ideal response should be, as well as what makes a good or even a great answer.
And of course, I’ll throw in an extra tip to help you absolutely nail this question. Sound good? Let’s dive in!
Why did the interviewer ask this?
To see if you’ve researched the company, understand its values, and genuinely want to be a part of it.
It’s a popular company.
I heard the office parties are legendary!
Mention specific projects, company values, or aspects of the company culture that align with your goals and values.
Your commitment to [specific value or initiative] resonates with me. Additionally, the work you did on [specific project] was impressive and aligns with where I see my career heading.
Last Tip on How to Answer What attracted you to this company?
Be genuine and specific in your praises.
If you’re into this tip, you can download 121 Interview Questions and Answers for free! It’s a great way to get more insights on how to answer those common questions in the best way possible.
Practice Your Answers in a Mock Job Interview
Answering this question is a breeze if you know how! But what really counts is practice. The best way to do that? Give mock interviews a shot! You can learn more about mock interviews here, or try out this Free Mini-Interview.
Final Thoughts on the Question: What attracted you to this company?
In conclusion, by following these tips on how to answer the question, “What attracted you to this company?”, you will be able to provide a compelling and inspiring response. Remember to do your research and understand the company’s values, mission, and culture. Highlight specific aspects of the company that resonate with you and align with your own goals and aspirations. Show genuine enthusiasm and passion for the company and its work. By showcasing your knowledge and genuine interest, you will leave a lasting impression on the interviewer and increase your chances of landing the job.
So, the next time you are faced with the question, “What attracted you to this company?”, don’t be afraid to let your passion shine through. Use these tips to craft a response that not only impresses the interviewer but also inspires them to see your potential as a valuable asset to their organization. Remember, it’s not just about getting the job, but about finding a company that aligns with your values and goals. By following these tips, you will be well on your way to finding a company that not only attracts you, but also allows you to thrive and make a meaningful impact.
Jan Tegze, author of the bestseller “Full Stack Recruiter” and “Job Search Guide: Be Your Own Career Coach,” has over 15+ years of invaluable experience. Jan’s extensive background in full life cycle recruiting and profound understanding of international sourcing, recruitment branding, marketing, and pioneering sourcing techniques.